Realestate Articles Home >
Why Search for a Realtor,
Finding Your Realtor by "Accident"
When someone decides it is time to sell their home, they
interview several Realtors from different companies to
determine which one is best for them. They want someone who
will represent them and someone they feel will do an
effective job at marketing their home. However, when someone
decides to buy a home, they usually end up with their Realtor
through sheer accident.
Why don’t homebuyers search for a Realtor the same way that
Instead, homebuyers usually end up with a Realtor as a result
of answering an advertisement. The advertisement will give a
brief summary of a home available for sale along with the
price, but it says nothing at all about the Realtor.
Listing Agents and Selling Agents
You see, there are two "sides" to every sale. The seller's
side is represented by the listing agent. The buyer's side is
represented by the selling agent. The selling agent can also
be referred to as the buyer's agent. Selling agents (buyer’s
agents) do not usually list very many homes for sale. They
deal mostly with homebuyers. Selling agents "sell" the homes
that are placed in the Multiple Listing Service by the
Most agents concentrate primarily on one side or the other.
This is not a "hard and fast" rule. There are also agents who
split their time equally between buyers and sellers. Often,
these are the very best Realtors. The fact of the matter is,
if you are buying a home who do you want on your side? A
Realtor who deals primarily with sellers? Or one who deals
mostly with buyers?
If you call on a single classified advertisement in a
newspaper, an ad in one of those home selling magazines, or a
listing on the internet, you are most likely calling the