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  India launches its first cheap PC



 

India's first low-cost personal computer has been launched in the Tamil Nadu state capital, Madras.

Designed by IT firm HCL Infosystems, it is priced at 9,990 rupees ($225) and includes all the basic features required for a first-time user.

The computer is expected to increase India's level of computer penetration.

Bringing down PC prices below 10,000 rupees has been the government's aim for some time. The firm hopes demand will make the exercise cost-effective.

Cost-effective

IT experts have always maintained that low-cost computers will help increase the number of users by a large margin.

They also say that internet connectivity will spread across the country, which would be of great advantage to India.

Federal Minister for Communications and IT, Dayanidhi Maran, told journalists he had personally tested the new computer and is fully satisfied with it.

"This PC meets all the basic needs of a first-time user and it can be upgraded in the future," he told journalists at the launch in Madras.

SPECIFICATIONS
Processor - 1 GHz
Memory - 128 MB RAM
Hard disk memory - 40 GB
Monitor - 15-inch colour

The chairman and chief executive officer of HCL Infosystems, Ajai Chowdhury, said the huge demand for low-cost computers would make the initiative cost-effective for the company.

"When HCL launched computers below 15,000 rupees (US$340 - £223), the company's market share in PC sales in India was only 3.7%," he said. "But within 15 months, it increased to 15%."

At present, India has 15 million computers and five million net connections. The government wants to increase the number to 75 million computers and 45 million net connections by 2010.

"Bringing down computer costs to below 10,000 rupees is one effective measure to achieve this goal," said Mr Maran.

He said he hoped other manufacturers would follow suit and build computers that would help drive prices down even further.

Chennai, Aug. 1: Dayanidhi Maran’s quest for a “PC for the masses” ended today with HCL rolling out a computer that costs Rs 9,990 plus taxes.

At its launch, the information and technology minister recalled how several months ago he had got IT “big minds” together, virtually “locked them up in a room” and tasked them with making a PC that cost less than Rs 10,000.

“Today is a very important moment in the history of Indian PC revolution with an Indian company giving a fully functional low-cost PC to our people,” Maran said, giving away the first 15 of these PCs to 15 schoolchildren from his Central Madras constituency.

“I congratulate HCL for having come out with the right solution without compromising on quality,” he said. Ajay Chowdhry, chairman and CEO of Noida-based HCL Infosystems Ltd., was present at the launch.

Maran said he had personally checked out the PC, which has “a 1 GHz processor, 128 MB RAM, 40 GB hard disk, a 15- inch digital colour monitor”, before unveiling it. It supported word processors, spreadsheets and had facilities for running Tamil software and browsing the Net.

“It is good for a start and should take care of computing needs at home. More facilities can be added depending on individual requirements.”

More important, the launch was in “line with the national objectives set in the UPA’s common minimum programme and the 10-point agenda I had outlined in the beginning of my term”, he added.

This included taking IT to the masses in an effort to bridge the “digital divide”.

Maran said though computer penetration in India was now at 15 million with 5 million Internet connections, it was low compared to the population. The target was to increase it to 75 million by 2010 with 45 million Internet connections, he said.

The new PC would not only speed up IT development, it would also make an impact in rural areas as the Centre was mulling an e-governance programme to set up one lakh common service centres by 2007, he said.

HCL chairman Chowdhry said his company had worked on the PC for eight months or so and tested it in very rugged conditions, including the icy temperatures of Leh. In rural areas where power supply was erratic, a car battery could run it for up to eight hours, he said.

The cue for the PC came from an IT task force report —“Roadmap to the Domestic IT Industry” — which detailed the government’s objective to enhance penetration from 11 users per 1,000 people to 65 per 1,000 people by 2008, he said.

The expectation of selling “very high volumes” in the domestic market “encouraged us to look at low-cost PCs for the masses”, he added.

“Mr Maran wanted us not to produce a cheap product but to address the bottom end of the PC market, comprising 800 million people whose monthly income was Rs 6,000 in India, with a high quality product. Rs 9,990 is a magical number we arrived at in pricing this low-cost PC.”
Chennai , Aug. 1

HCL Infosystems Ltd on Monday unveiled a fully functional low-cost personal computer at Rs 9,990.

Mr Dayanidhi Maran, Union Minister of Communications and Information Technology, launched the Linux-based PC at a press meet.

The low-cost PC comes with a 1 GHz processor from Taiwan-based VIA Technologies, 128 MB RAM, 40 GB hard disk, 15 inch digital colour monitor, 52X optical drive, keyboard and scroll mouse. It will support applications such as word processing, spreadsheet, presentation and Web browsing, email clients and audio-video playback.

It will also be bundled with multi-lingual fonts.

"This is only the start up model, and if someone wants additional features such as an Internet modem, they need to add those," said Mr Ajai Chowdhry, Chairman and CEO, HCL Infosystems.

The company is expanding capacity from 750,000 PCs a year at its manufacturing plants in Chennai and Pondicherry to produce around one million units a year. The company also plans to set up an additional plant, he told reporters. "We anticipate demand country-wide and are looking at other places in the country to set up facilities. Customs clearance is critical for us. The Chennai arm of Customs clears our imported components in two hours while other centres might take up to a day."

He added that about Rs 7.5 crore had been invested in expanding the Pondicherry unit. The company has also increased the number of channel partners from 800 in January this year to about 3,000 now, to meet with increased demand.

There are around 100 million Indians with monthly income of less than Rs 6,000, and the total market size of "bottom of the pyramid" was around 800 million. This low-cost PC is targeted towards this category of people. It also has provision to operate on a car battery for eight hours without power, he said.

In January 2004, the company had a market share of 3.7 per cent in the home segment, and today has a 15 per cent share — thanks to the launch of PCs at Rs 14,990 in January 2004, he said.

According to Mr Maran, usually Indian companies follow multinationals to come up with new products. However, now Indian companies are leading the way, and the low-cost PC of HCL was an example of this. The government would encourage low-cost PCs in various e-governance projects. The government plans to have six lakh Common Service Centre (CSC) across the country to provide birth and death certificates and land records. By 2007, there would be around one lakh CSCs in the country each with a PC, he said.

Low-cost PCs should accelerate the PC and Internet penetrations in the country, he said. The government's goal is to achieve 75 million PCs and 45 million Internet connections by 2010. At present, there are around 15 million PCs and 5 million Internet connections in the country.

A company official said the company expected to sell about 10,000 units a month initially.





 


 

 

 

 

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