Imaging and printing major
HP India inaugurated an Experience
Zone retail outlet in Chennai. Located at the Precision
Galaxy store, Habibulla Road, T Nagar, the outlet is spread
over 709 squarefeet.
HP said it is rapidly ramping up its retail operations in the
country. The company presently has 194 such "exclusive
premium retail outlets" in India and plans to open 50 more
across the country by the coming year.
Varadarajan Krishnan, General Manager - Consumer Sales, HP
India Sales, said, "The HP Experience Zone is an attempt to
provide consumers with an interactive and informative
shopping experience and provide the right ambience to touch
and feel HP's growing range of products."
Since July 1, HP has launched Experience Zones in Ahmedabad
The Experience Zones showcase a range of solutions: consumer
desktops, consumer notebooks, DeskJet printers, LaserJet
printers, all-in-ones, ScanJets and multi - function devices.
Applications have been showcased by dividing the store into
various zones. These zones are: Digital Photography, Digital
Entertainment, Mobility Solutions and Category Units.
Krishnan also outlined an IT retail strategy, which HP will
initiate in the Tamilnadu market. The company is looking at
applications that fit the needs of the consumers, especially
children and the home segment, as well as the SMB segment.
Printing and imaging major Hewlett Packard India (H-P) today
opened its premium retail outlet here promising to give
consumers an "interactive and informative shopping
experience" and an ambience to "touch and feel" the company's
growing range of products.
The retail outlet 'Experience Zone' would give consumers an
opportunity to experience and evaluate products so that "they
can take a good judgement call," Varadarajan Krishnan,
General Manager (Consumer Sales), Hewlett Packard India Sales
Pvt. Ltd., told reporters, after its inauguration.
"H-P believes in enhancing consumer experience by offering
user-friendly solutions. The H-P Experience Zone is an
attempt to provide consumers with an interactive and
informative shopping experience," he said.
Outlining H-P's retail strategy in Tamil Nadu, Varadarajan
said the state would play a significant role in the overall
expansion plans of Hewlett Packard India.
"Tamil Nadu has plenty of industries in the form of BPOs,
manufacturing, SME and software. People from these industries
are tech-savvy and are constantly looking out for new
technologies and products," he said.
He said the IT market in the South and the IT retail market
in particular was very mature and evolved. "There is a
growing demand for notebooks. Notebooks form an integral part
of the retail strategy for the South," the GM said.