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 S.P.
Adithanar, the founder of Daily Thanthi (the largest
selling Tamil daily newspaper), was born to a middle class
family in 1905 at Kayamozhi in Tirunelvelli district. A
revolutionist, who participated actively in the struggle
for freedom, Adithanar pioneered a distinct style in Tamil
journalism, which connected with the masses.
Adithanar's interest in Journalism went right back to his
days at college. After completing his post-graduate degree,
Adithanar went to London in 1927 for a degree in Law and
Economics. During this period he kept up a steady flow of
stories and articles to newspapers. Despite his compelling
dream of starting a newspaper, he practised law at
Singapore for eight years from 1934 onwards. This was
essentially in response to financial constraints.
October 15, 1942 marked the beginning of Daily Thanthi at
Madurai. The language used to communicate was as it was
spoken. And this found and held the wavelength of the
common man. Daily Thanthi has today, a circulation of over
one crore. The publication which has its head office in
Chennai, has branches in Trichy, Coimbatore, Salem,
Tirunelvelli,, Vellore, Cuddalore, Pondicherry and
Bangalore. The Rani magazine and Malai Malar (evening
daily) are also publications of Thanthi.
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