Graduating from IIM-Ahmedabad in 1979, Rao turned around a sick unit in a year’s time, at Pure Ice Creams (P) Limited. After a 4-year stint at Ashok Leyland, he joined Standard Organics as Vice President in 1986. He then went on to set up four projects in the Sultanate of Oman, for the Al Buraimi Group.
Rao started Orchid Chemicals and Pharmaceuticals in 1994 and is steering the organisation towards perennial growth.