Aavin’s green packet, Green Magic, costs Rs 22 for 500 ml on the federation’s official product list, and that is the printed price you should pay. Since August 2026, many Chennai households have found it hard to get, and some small shops have been charging Rs 24, Rs 2 over the printed MRP, according to DT Next.
The state says it is acting. Milk and Dairy Development Minister C. Vijayalakshmi told officials in September to restore uninterrupted supply, and the government has since raised the procurement price paid to farmers. Here are Aavin’s varieties and official prices, what is behind the shortage, and what you can do about it.
Aavin milk varieties and official prices
The Tamil Nadu Co-operative Milk Producers’ Federation lists these milks on its website:
| Variety (packet colour as commonly known) | Fat / SNF | Listed price |
|---|---|---|
| Diet, double toned | 1.5% / 9.0% | Rs 18.50 for 500 ml |
| Nice, toned (blue) | 3.0% / 8.5% | Rs 20 for 500 ml; Rs 40 for 1 litre |
| Delite, vitamin A and D fortified | 3.5% / 8.5% | Rs 10 for 200 ml; Rs 22 for 500 ml |
| Green Magic, standardised (green) | 4.5% / 8.5% | Rs 22 for 500 ml |
| Premium, full cream | 6.0% / 9.0% | Rs 30 for 200 ml |
The website does not give an effective date for these prices. The October 2026 procurement increase was not accompanied by any reported change in consumer prices. Aavin has also launched smaller packs, including a 500 ml full cream premium sachet and Rs 5 curd cups, at its Tiruchy plant, DT Next reported on 16 October.
Why Green Magic has been hard to find
Reports from Mylapore, Perambur and other areas since August describe packets selling out early in the morning and evening supply being cut at some parlours. The reasons cited differ by source:
- Lower procurement. The Tamil Nadu Milk Dealers’ Welfare Association said in July that daily procurement had fallen from about 38.26 lakh litres to nearly 25 lakh litres, DT Next reported. Farmers said private dairies were paying more than Aavin.
- Distribution. Dealers said supplies to online delivery platforms were growing while authorised parlours received less, according to the 14 August report. They also made allegations about diversion of stock, which have not been established.
- Demand. The same report put Aavin’s daily sales at about 31.5 lakh litres across 29 district unions and online channels.
Agents told DT Next in September that Aavin sales in Chennai had fallen 10 to 15% over six months as some families switched to private brands.
What the government has done
- On 18 September, Minister Vijayalakshmi held a review at Aavin Illam, Nandanam, and directed officials to resolve the shortage, raise procurement and sales, pay producers on time and act against Aavin parlours selling other companies’ products, per DT Next.
- Chief Minister C. Joseph Vijay raised the procurement price paid to farmers by Rs 3, to Rs 44 a litre. The minister said Aavin would procure about 3.5 lakh litres a day more than its usual 32 lakh litres, DT Next reported on 16 October.
- In July, a short-lived revision of ghee billing prices and dealer margins was withdrawn within a week; the government said no retail ghee price had increased, according to DT Next.
Booths, cards and buying tips
Aavin milk is sold through Aavin’s own parlours, authorised dealers and booths, provision stores and online apps. Monthly milk cards, which let regular buyers prepay and collect daily, are available at Aavin offices and some booths. We could not confirm current card rates or the card booking process from the official website, so ask at your nearest Aavin parlour.
- Pay the printed price. The MRP is on every packet. Charging more than MRP is not allowed.
- Buy from authorised parlours where possible; they get priority supply.
- Check the packet. Look at the use-by date and refuse bloated or leaking packets.
- Keep it cold. Refrigerate as soon as you get home, especially in hot weather.
How to complain
For a shortage at a specific booth, overcharging or a faulty packet, first speak to the parlour or dealer, then contact Aavin’s customer care through the official website or your nearest Aavin office. Keep the packet, the batch details and a photo. For overcharging above MRP, you can also approach the consumer protection channels run by the state and the Centre.
Quick answers
What is the price of Aavin Green Magic milk?
Rs 22 for 500 ml, as listed on Aavin’s official website.
Why is Aavin milk short in Chennai?
Reports point to lower procurement from farmers and distribution problems. The government raised the procurement price to Rs 44 a litre in October 2026.
Can a shop charge more than MRP for Aavin milk?
No. The printed MRP is the maximum price. Some shops charging Rs 2 extra has been reported.
Who is the minister in charge of Aavin?
C. Vijayalakshmi, Minister for Milk and Dairy Development.
Information checked against official sources on 18 October 2026. Fees, dates and rules can change; confirm on the linked official pages before acting.
Sources
- Aavin products (Tamil Nadu Co-operative Milk Producers' Federation)
- Aavin milk shortage leaves Chennai households scrambling for daily supply (DT Next, 14 August 2026)
- Dairy minister directs officials to address Aavin milk shortage soon (DT Next, 19 September 2026)
- Chennai faces Aavin milk shortage, agents say sales down by 15 per cent (DT Next, 21 September 2026)
- Aavin's procurement of milk to increase at new rates, says Minister Vijayalakshmi (DT Next, 16 October 2026)
- Milk dealers seek Aavin revival, higher procurement price (DT Next, 31 July 2026)
- Aavin withdraws ghee price revision within a week (DT Next, 20 July 2026)
