Aavin raised the prices of 63 dairy products, including ghee, butter, curd and its Deepavali sweets, from Wednesday 28 October 2026. Packet milk prices were not part of the order. Here are the new rates, the reason the cooperative gave, and how the change links to this year’s milk procurement price increases.
The numbers
The Tamil Nadu Cooperative Milk Producers’ Federation, which sells under the Aavin brand, issued a price order through its marketing unit on Monday 26 October, effective Wednesday 28 October. It revises 63 products, DT Next reported on 27 October. One litre of ghee goes from ₹700 to ₹780, a 500 g pack of cooking butter from ₹275 to ₹320, and a 500 g box of Mysore pak from ₹270 to ₹310.
The order does not announce a general increase in packet milk prices. Aavin and the federation cited rising production, raw material and milk procurement costs. They said Aavin had compared its rates with private and cooperative brands in other States and remained cheaper, and that more than 90 per cent of the extra revenue would go to milk producers’ welfare.
The new rates
| Product and pack | Old price | New price |
|---|---|---|
| Ghee, 100 ml | ₹85 | ₹95 |
| Ghee, 200 ml | ₹160 | ₹180 |
| Ghee, 500 ml | ₹365 | ₹400 |
| Ghee, 1 litre | ₹700 | ₹780 |
| Cooking butter, 100 g | ₹60 | ₹70 |
| Cooking butter, 500 g | ₹275 | ₹320 |
| Curd, 500 ml | ₹35 | ₹40 |
| Curd, 1 kg | ₹120 | ₹130 |
| Mysore pak, 250 g | ₹140 | ₹160 |
| Mysore pak, 500 g | ₹270 | ₹310 |
| Gulab jamun, 250 g | ₹100 | ₹115 |
| Rasgulla, 100 g | ₹45 | ₹50 |
| Premium milk cake, 250 g | ₹130 | ₹140 |
| Milkshake, 200 ml | ₹30 | ₹35 |
| Lassi, 200 ml | ₹20 | ₹23 |
| Buttermilk, 200 ml | ₹8 | ₹10 |
| Cookies, 80 g | ₹30 | ₹40 |
Source: Aavin price order of 26 October 2026, as reported by DT Next, 27 October 2026. Selected items; the order covers 63 products.
In percentage terms the steepest rises in this list are on cookies (one third), buttermilk (a quarter) and cooking butter (about 16 to 17 per cent). Ghee rises by between 10 and 13 per cent depending on pack size. Curd in the 1 kg pack goes up by about 8 per cent.
Increase on a 1 litre pack of Aavin ghee, from ₹700 to ₹780, from 28 October 2026 (DT Next).
Why procurement prices matter
Aavin is a three-tier cooperative: village milk producers’ societies, 27 district unions and the State federation at the top, according to the Dairy Development policy note for 2024-25. The note puts membership at 16.81 lakh, average procurement by the unions at 28.30 lakh litres a day in 2023-24, and sales in Chennai alone at 14.53 lakh litres a day. What the cooperative pays farmers for each litre is the biggest cost in everything it sells.
That price has risen twice this year. On 31 August 2026, All India Radio News reported, Chief Minister C. Joseph Vijay told the Assembly the procurement price would go up from ₹41 to ₹44 a litre, days after an earlier rise from ₹38 to ₹41. He said the State would compensate Aavin ₹60 crore a month, or ₹720 crore a year, for the extra payout, citing higher fodder prices. For comparison, the policy note records a November 2022 revision that took cow milk from ₹32 to ₹35 and buffalo milk from ₹41 to ₹44, later topped up with a ₹3 incentive.
Why the timing draws attention
Deepavali falls on 8 November this year, and sweets and ghee are the products whose sales spike in the festival weeks. The policy note records record Deepavali sweets sales of ₹128 crore in 2023 and total dairy product sales of about ₹523.48 crore in 2023-24, so the revision lands on Aavin’s busiest selling period. The Dairy Development Department notes that procurement and selling prices are revised periodically.
It’s often said an Aavin price hike means packet milk costs more.
The record shows The 26 October order revises value-added products such as ghee, butter, curd and sweets. It does not announce a general increase in packet milk prices, which were held when procurement rates rose from 1 September, as reported by DT Next.
Where the rates apply
The new prices apply at Aavin parlours and retail outlets across Tamil Nadu, including Chennai, and on the quick-commerce platforms that stock Aavin products. Shops may still hold stock printed with the old maximum retail price; the price printed on the pack is what you should be charged.
What this means for you
- If you are buying ghee or sweets for Deepavali, budget for 10 to 15 per cent more on most Aavin packs than last year.
- Pay no more than the MRP printed on the pack. Older stock may carry the earlier, lower price.
- Packet milk rates were not changed by this order. Check the pack and your milk card if a vendor charges more.
- Compare pack sizes: the 1 litre ghee pack (₹780) is cheaper per litre than buying five 200 ml packs (₹900).
What to watch
8 November 2026
Deepavali: the peak selling week for Aavin sweets and ghee at the new prices.
Pending
Any official revision of packet milk prices, which would need a separate order. None has been announced.
Checked against official sources on 29 October 2026. This is a developing story; confirm the latest on the linked official pages.
Sources
- Dairy Development Department, Policy Note 2024-25, Government of Tamil Nadu
- Dairy Development Department: history, structure and functions, Aavin / Government of Tamil Nadu
- Aavin hikes prices of 63 dairy products ahead of Diwali; check revised rates, DT Next, 27 October 2026
- Tamil Nadu CM announces milk procurement price hike to Rs 44 per litre, All India Radio News, 31 August 2026
